Wii Fit (Teaser Site)
Wii Fit (Teaser Site)
Launch the Site

Are you fit? Why not check your balance and take the survey to find out.


The Wii Fit teaser site promotes Nintendo's next-generation game, "Wii Fit", allowing users to actively exercise during gameplay. How can we communicate such an innovative product to an alpha Mom audience?

Project Screenshot


Providing a hint of what's to come in the full Microsite, the teaser offers a quick understanding of the product and carefully sets expectations for the upcoming product launch.

There are two main sections, the survey and information booklet. The survey adds a personal touch, providing fitness advice based on answers submitted by the user. The booklet is a tab based section with sleek transitions.

The design of the site had a humble yet straight forward approach. It reaches out to people across all age categories and skill levels, especially people who are not typically hardcore gamers.


A collection of components from Wii Fit (Teaser Site)

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Release Date
April 7, 2008

After Effects
Flash 7

2000 mouse strokes

Our developer took the survey approximately 200 times; this means he moved his mouse across the table over 2000 times within a 24-hour period - talk about getting fit!

System error

The first time our youthful Business Director tried the game, Wii Fit rated his efforts on par with the strength of a 45-year-old; he blames it on a "system error".

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