National Geographic Events
National Geographic Events
Launch the Site

Prepare your next event here!

Launch the Site

The main goal was to design the umbrella site to clearly convey, compliment and present the National Geographic (NG) brand successfully. Together, Fi and NG created an easy-to-use interface to inspire people to experience NG's outstanding exhibits, films and events in person.

Project Screenshot

Features

The Events site creates a one-stop-shop for users to easily explore and book tickets to NG Events and Exhibits. Fi designed the site in such a way to compliment NG's overall marketing strategy to effectively increase ticket sales, event attendance, site traffic and B2B activities.

We set out to create a sophisticated design featuring classic typography and a rich, powerful color palette to both target the mature, well-cultured audience and compliment NG’s world-renowned brand. On the development end, this visual approach and Search Engine Optimization requirements paired perfectly with the need for the page to be HTML friendly.

NG is famous for their amazing photos and content, which made it a requirement for us to develop a site which functions as a non-competing showcase. Our usability experts helped ensure that the clean feel and seamless execution really let the superb content shine.

Components

A collection of components from National Geographic Events

Project Icon

Client
National Geographic

Release Date
December 18, 2008

Technologies
Adobe Flash CS3
Mapstraction javascript library
jQuery javascript library
XHTML/CSS
Ajax

Designers Dream

“Of course, it is needless to say that it is an honor to design for a client of this caliber; I grew up with National Geographic magazines, so its amazing to do something for them” – Yaron Schoen, Fi, Designer

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